![Innovation dans les produits d'assurance : Personnalisation au cœur de l'expérience client](https://addinn.com/wp-content/uploads/2024/07/Couverture-article-2.png)
Innovation in Insurance Products: Personalization at the Heart of the Customer Experience
The insurance sector, traditionally perceived as rigid and complex, is undergoing a profound transformation with the integration of new technologies. Today, customer experience is at the forefront of insurers’ concerns as they strive to improve the satisfaction and loyalty of their policyholders. Innovation and personalization of insurance products have become essential levers to stand out […]